A weekly wrap-up of interesting articles, resources and developments in the world of social media.
1. How to hail a London cabbie using Twitter. Why would you hail a cab when you could tweet one? Social media finds a pratical application in cab reservations with @tweetalondoncab. Or is sending a DM for a cab ride more complex than it needs to be? Next time you’re in London try it out and let us know, perhaps we’ll have Tweet a Sydney Cab soon.
2. Finding a new buddy through social networks. Need a travel friend or perhaps you want to find someone with similar goals? Chances are there is a site out there to help you. Try comotive, an Australian site that allows you to find people with shared goals and keep each other motivated. GlobeTrooper is designed to help you find a travel buddy whereever you’re from and whereever you happen to be going.
It seems that with the increasing popularity of web based marketing campaigns including Facebook, YouTube, Twitter and the likes – more and more brands are looking into “branded content” over traditional advertising. Jagermeister, P&O, VW, Mitchells – these are just some of the companies throwing branded content into their marketing mix.
Switched on Media has been successful in making the Smart50 list for 2010. We are stoked by this recognition and humbled to be listed among other great organisations. Whilst we don’t currently know where we have come in the list, number 1 or number 50, we will have to wait until all will be revealed on the awards night (September 16th) in Melbourne.
For now, you will have to be content with the 2009 Smart50 list to see previous awarded companies.
That’s right, Google’s latest baby is live and kicking, and boy is this one a beauty.
Google’s Realtime Search enables users to search content that is live and constantly updated. Now you can see up-to-the-second social updates, news articles and blog posts about hot topics around the world in an instant! Check out Google Realtime Search or check out what people are saying about Friday now.
Last night I attended my first Digital Citizens event with coworkers Hannah and Phill, called “Startups, small shops and bootstrappers.” It featured four panelists (@LaRoo@chefmumu@transcribe@wearehandsome) who are all entrepreneurs using social media to build their business or grow their brand. I enjoyed hearing about their personal stories and thought they were pretty candid in their responses. The discussions and questions asked last night inspired me to share some of my thoughts on small biz meets social.
A weekly wrap-up of interesting articles, resources and developments in the world of social media.
1. New iPhone app for the real estate industry. Released this week, Housefinder uses Augmented Reality technology to allow you to see the properties you’re interested in. As you move your phone the properties for rent or sale appear in the direction you’re facing.
2. Facebook rolls out their own location service. The big news in social media and geolocation this week was Facebook and the premiere of their own location service. Users can now check-in on Facebook. What this will mean for other platforms like Foursquare and Gowalla is unknown.
Facebook are in the midst of announcing their location-based products right now!
Media are currently at Facebook’s Palo Alto campus getting “an update on the service’s features and products.” Mashable and TechCrunch are giving a running commentary of the press conference including some pics of what the app will look like – so far it is looking very similar to Foursquare. Foursquare, Yelp and Gowalla are all on board and partners with Facebook but it makes me wonder whether it’s all just a front … Do you think Facebook’s Places/Location technology will replace the likes of Foursquare?
Recently, Twitter released their official ReTweet button. Which allows users to share links directly from the page they are on. When you click on the Tweet Button, a Tweet box will appear — pre-populated with a shortened link that points to the item that you’re sharing.
Included with the new button is automatic integration of the Twitters new URL shortening service http://t.co which shaves 2 characters off bit.ly.