What do you consider to be branded content?
Wai Chim on September 1st in Web Writing with 3 comments
Advertising is evolving...
It seems that with the increasing popularity of web based marketing campaigns including Facebook, YouTube, Twitter and the likes – more and more brands are looking into “branded content” over traditional advertising. Jagermeister, P&O, VW, Mitchells – these are just some of the companies throwing branded content into their marketing mix.
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Web Writing with 3 commentsSwitched on Media listed in Smart Company Smart 50 Awards
Andy Jamieson on August 30th in News with 4 comments
Switched on Media has been successful in making the Smart50 list for 2010. We are stoked by this recognition and humbled to be listed among other great organisations. Whilst we don’t currently know where we have come in the list, number 1 or number 50, we will have to wait until all will be revealed on the awards night (September 16th) in Melbourne.
For now, you will have to be content with the 2009 Smart50 list to see previous awarded companies.
News with 4 commentsGoogle Realtime Search Is Now Live!
Phillip Ohren on August 27th in SEO with 3 commentsThat’s right, Google’s latest baby is live and kicking, and boy is this one a beauty.
Google’s Realtime Search enables users to search content that is live and constantly updated. Now you can see up-to-the-second social updates, news articles and blog posts about hot topics around the world in an instant! Check out Google Realtime Search or check out what people are saying about Friday now.
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SEO with 3 commentsSmall Business Meets Social Media
Hannah DeMilta on August 25th in Social Media with 11 commentsLast night I attended my first Digital Citizens event with coworkers Hannah and Phill, called “Startups, small shops and bootstrappers.” It featured four panelists (@LaRoo @chefmumu @transcribe @wearehandsome) who are all entrepreneurs using social media to build their business or grow their brand. I enjoyed hearing about their personal stories and thought they were pretty candid in their responses. The discussions and questions asked last night inspired me to share some of my thoughts on small biz meets social.
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Social Media with 11 commentsCould this be the world’s simplest Facebook ad?
Steven Kryger on August 23rd in Social Media with 2 comments
Facebook Location Launches Today
Hannah on August 19th in Social Media with 1 lonely comment
Facebook are in the midst of announcing their location-based products right now!
Media are currently at Facebook’s Palo Alto campus getting “an update on the service’s features and products.” Mashable and TechCrunch are giving a running commentary of the press conference including some pics of what the app will look like – so far it is looking very similar to Foursquare. Foursquare, Yelp and Gowalla are all on board and partners with Facebook but it makes me wonder whether it’s all just a front … Do you think Facebook’s Places/Location technology will replace the likes of Foursquare?
Social Media with 1 lonely comment
