It’s been less than a week since Bing was launched by Microsoft with great expectations and fanfare. 2 weeks prior to launch, Bing appeared a very attractive option for clients looking for to increase their online traffic. To re-enforce the attractiveness of Bing as major source of traffic, the latest numbers (courtesy Stat Counter.com) showed Bing appearing to have overtaken Yahoo in terms of market share around its launch date in the US. Unfortunately though the interest in Bing has lasted only about a day or two and the market share of the new “decision engine” has declined to 2.48% over the weekend.
So is it worth running SEM advertising on Bing? Definitely.
Why? There’s a simple reason behind that, Bing might be getting lower numbers in terms of traffic when compared to Yahoo and Google now, but things working in its favour are: that it has already established itself in the market and the number of people trialling Bing will only grow once Microsoft launches its massive ad campaigns around the world. Hence if you’re not already on it, then what are you waiting for.
Note: We will be posting stats around Bing traffic quality in the coming weeks once some solid data becomes available.
Robin Goad from Hitwise in the UK has just released statistics on Bing.