How to Leverage Google Maps for Easy Traffic
If you find that you’re having a hard time competing with other websites in organic listings, you might want to consider creating a Local Business Centre listing if you haven’t already done so. Natural search rankings take time and effort to achieve. It takes constant work to link build and optimise a website to achieve decent rankings. Google Maps and it’s Local Business Centre can provide quick wins if you create a well crafted listing.
Creating a Local Business Centre listing exposes your website against search terms that include a location. For example, if we typed in “sydney painters”, we’d get these results:
Tips for Local Business Centre Listings
Provide as much detail as possible: Try to fill in every single field that is provided. Including an image or logo will enhance your credibility.
Use location based keywords in your listing title: This should provide a quick win for your website. Include your key services into the title as well i.e. “Professional Painters in Sydney City and North Sydney”
Choose the right categories: This is essential. Google will provide suggestions for website categories but you can also provide your own categories. Don’t spam this area, keep it simple and related to your own website.
Verify your website: This will prevent any others from claiming your address.
That’s awesome advice give it a while and google local will become completely unusable and trustworthy.
One thing I did forget to mention was that if you’re signed in with a Google account you can write reviews for the Local Business Listings. I know of a t-shirt design company that offers a discount to anyone who writes a review for their Local Business listing.