Twitter, Facebook and Other Social Networking Statistics from Australia
comScore just realised the latest Australian social media statistics:
- Twitter had 800,000 Australian visitors in June 09, up from 13,000 in June 08 (607% increase)
- 3 out of 4 Australians Visited a Social Networking Site in June
- Nearly 9 million Australians visited social networking sites in June
- Facebook led as the most visited (now more than 6 million)
- Windows Live Profile had nearly 2 million (though you don’t hear about this stat too often!)
And finally: the reason you cannot ignore search:
Google Sites ranked as the most visited property in Australia in June with 10.7 million visitors, 78 percent of whom were visitors to social networking sites and 16 percent of whom were heavy social networkers. Microsoft Sites ranked as the second largest property with 9.5 million visitors, followed by Facebook.com at #3 with 6.1 million visitors.
Top Social Networking Sites in Australia
| Top Properties in Australia Based on Unique Visitors with Social Networking User Composition
June 2009 Total Australian Internet Audience*, Age 15+ – Home & Work Locations |
|||
| Total Unique Visitors (000) | % of Audience that are Social Networkers | % of Audience that are Heavy Social Networkers | |
| Total Internet | 12,386 | 71.5 | 14.3 |
| Google Sites | 10,674 | 78.1 | 16.4 |
| Microsoft Sites | 9,470 | 81.7 | 18.0 |
| Facebook.com | 6,102 | 100.0 | 26.0 |
| Yahoo! Sites | 5,563 | 85.2 | 23.4 |
| eBay | 4,857 | 84.7 | 23.7 |
| Fox Interactive Media | 4,271 | 97.7 | 29.9 |
| Apple Inc. | 4,048 | 88.5 | 26.6 |
| Telstra Corporation Limited | 3,977 | 82.8 | 23.6 |
| Wikimedia Foundation Sites | 3,848 | 91.3 | 27.3 |
| AOL LLC | 2,955 | 95.1 | 31.1 |
| News Interactive Pty Limited | 2,939 | 89.1 | 28.5 |
| Fairfax Media | 2,921 | 88.1 | 27.0 |
| Ask Network | 2,764 | 87.0 | 27.4 |
| CBS Interactive | 2,653 | 90.9 | 27.8 |
| Amazon Sites | 2,170 | 92.4 | 31.3 |
| Commonwealth Bank of Australia | 2,083 | 85.4 | 23.3 |
| Glam Media | 1,861 | 94.2 | 35.4 |
| WordPress | 1,766 | 95.1 | 35.4 |
| New York Times Digital | 1,728 | 93.6 | 33.4 |
| Viacom Digital | 1,654 | 92.5 | 32.0 |
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
The problem with this is that the statistical method doesn’t represent the way many of these sites are used. E.g. I never visit twitter.com but use twitter extensively, usually through mobile devices or desktop clients. Similar but to a lesser degree for facebook. Several of the others I am as likely to access via a mobile device as via a computer.
I think data like this will always have those sorts of issues – something to overcome as the technology advances and transparency and accuracy increases
At least it’s far more accurate than traditional media ratings…Don’t get me started on that!
And it’s just nice to see some Australian stats for once instead of having to make our own assumptions based on US or Euro data.
For sure – the old ‘based on what we’ve seen here’ trick. Very useful to provide context. Loving data atm.