Our Digital Marketing Blog:  Insights into Search, Social, and Digital Media

Featured Post

Digital Media: Five things that need fixing

The speed of change in ‘digital media’ is overwhelming at times – even using that phrase feels outdated. So in an industry where meerkats and periscopes are always a minute away, what are the five things that need to be dealt with now?

March 31, 2015 by Filed in Analytics, Data, Marketing, Online Strategy, PPC
Current Posts

3 Things NFL Coaches Can Teach You About Business Leadership

In March, whilst I was in town for SXSW, I sat down with two successful NFL coaches to chat about the similarities between being a leader on the sports field and being a leader in business. Our conversation got me thinking about training a team for a championship win and training a team for client success, and the parallels between the two. Here are three lessons I learned that stood out as being particularly resonant:

April 16, 2015 by Filed in Business, Client, Data, General

Soon we’ll all be speaking Emoji

With the release of Apple’s iOS 8.3, iPhone users are delighted at the new range of exciting new Emojis – most notably the introduction of racial diversity, same-sex families, and a shameless Apple Watch, but of course.

emoji-1

April 9, 2015 by Filed in General, Internet, Mobile

Independent bloggers vs. Agent representation: is there value in the middle man?

Blogs used to be personal sanctuaries – a hobby, something people would do to indulge their inner-author. But today blogging is serious business; new ones are popping up everywhere covering a wide variety of verticals from gardening to engineering. Many blogs have as much consumer influence as a celebrity endorsement and so with this growth comes the commercial side of the business.

April 7, 2015 by Filed in Influencer Marketing

Why the ‘Likes’ left over are what really matters

If your day-to-day involves monitoring a business Facebook page and constantly having your eyes glued to the top right hand corner checking to see if anyone new has come along and ‘Liked’ your page, you may have noticed a drastic change in the data overnight (or none at all).

March 23, 2015 by Filed in Uncategorized

Why data mining doesn’t work

Did you know that children who live under power lines are more likely to get cancer? Or if you eat ice cream you’re more likely to be attacked by sharks? And have you seen that octopus that can predict World Cup Football matches with a 95% confidence interval?

Data can tell us a lot of things. Most of it is wrong.

data-mining

March 1, 2015 by Filed in Data

Why You Should Fire Your SEO Team

A dentist cares for people’s teeth.

A financial planner gets people to mange their money wisely. 

An SEO expert gets websites discovered by more search users.  

That’s what they do. The ‘what’ never changes.

February 24, 2015 by Filed in SEO

The Internet is Dead

Well, maybe dying is more accurate.

Like the onset of arthritis, we’re watching the adoption of what is now a ubiquitous AF technological resource slow. Hell, my grandma gets on the line with the best of them.

February 20, 2015 by Filed in General, Internet, Online Strategy

5 ways to enhance your content marketing efforts

How can you take good content and make it great? It’s a million dollar question given the overwhelming amount of content being produced everyday by brands, publishers and bloggers across the globe.

Content Marketing

One effective way to ensure your content gets seen is to be smart about where, when and who it’s being targeted to. In other words, producing content that connects with your audience at specific intervals during their affiliation with you.

Getting your content to stand out in an increasingly cluttered marketplace needn’t be hard – you just need to be savvy. Here’s how:

February 12, 2015 by Filed in Content, Marketing, SEO, Web Writing

Protecting your business; digital security in 2015

Looking back at how 2014 unfolded, a key theme that’s come up time and again has been digital security. eBay, Domino’s Pizza, Evernote, and most recently Sony have in the last year all fallen victim to cyber criminals seeking to exact revenge, make a political point, sabotage, spy or simply make bank. With the Sony hack being a particularly brutal example of how cyber security can put a brand (and people!) at risk, the digital community is increasingly seeking for ways to protect users and businesses.

January 5, 2015 by Filed in Internet, SEO