Visual content. New definitions for social ROI. Integrated marketing campaigns. An algorithmic focus on quality content for SEO.
It’s evident that 2013 has been yet another big year for digital marketing. From the launch of Instagram video and Vine to Google Penguin and Hummingbird, the past year has given brands more tools to utilise than ever before – and placed a renewed focus on quality rather than quantity.
The developments of 2013 will feed into what the digital landscape will look like for companies in the coming year. We’ve rounded up our predictions for where digital marketing will head in 2014…December 22, 2013 by Kelly Teng Filed in Content, PPC, SEO, Social Media