Our Digital Marketing Blog:  Insights into Search, Social, and Digital Media

Featured Post

The Internet is Dead

Well, maybe dying is more accurate.

Like the onset of arthritis, we’re watching the adoption of what is now a ubiquitous AF technological resource slow. Hell, my grandma gets on the line with the best of them.

February 20, 2015 by Filed in General, Internet, Online Strategy
Current Posts

Why You Should Fire Your SEO Team

A dentist cares for people’s teeth.

A financial planner gets people to mange their money wisely. 

An SEO expert gets websites discovered by more search users.  

That’s what they do. The ‘what’ never changes.

February 24, 2015 by Filed in SEO

5 ways to enhance your content marketing efforts

How can you take good content and make it great? It’s a million dollar question given the overwhelming amount of content being produced everyday by brands, publishers and bloggers across the globe.

Content Marketing

One effective way to ensure your content gets seen is to be smart about where, when and who it’s being targeted to. In other words, producing content that connects with your audience at specific intervals during their affiliation with you.

Getting your content to stand out in an increasingly cluttered marketplace needn’t be hard – you just need to be savvy. Here’s how:

February 12, 2015 by Filed in Content, Marketing, SEO, Web Writing

Protecting your business; digital security in 2015

Looking back at how 2014 unfolded, a key theme that’s come up time and again has been digital security. eBay, Domino’s Pizza, Evernote, and most recently Sony have in the last year all fallen victim to cyber criminals seeking to exact revenge, make a political point, sabotage, spy or simply make bank. With the Sony hack being a particularly brutal example of how cyber security can put a brand (and people!) at risk, the digital community is increasingly seeking for ways to protect users and businesses.

January 5, 2015 by Filed in Internet, SEO

Making Well Informed Decisions in the Age of Data

In the last month, I went to the Google Analytics User Conference here in Sydney. While I may be a data nerd (as some of you may know), I learned new things and was reminded of a few important insights over the course of the conference.

Namely, data is hard. Processes should have processes and in order to be effective, data shouldn’t be siloed to one area of business but rather should communicate across all boundaries. A company can reach amazing actionable insights with data, but it can be a fight to get there.

It’s 2014; we’re in the future that Marty McFly went back to. We have access to a wealth of data about our website and user behavior, from demographics and popular pages to the best-selling products and product verticals which we didn’t have even 5 years ago. Take it even further and we can integrate offline data from a CRM or point of sale and actually push it into Google Analytics. In order to really move forward, we need to analyse that data and make it work for us and our business objectives.

October 3, 2014 by Filed in Analytics, Data

3 Habits of Highly Successful Clients

Over years working with clients of all shapes and sizes (and budgets), I’ve realised something interesting. The relative value clients get from agencies varies greatly. Some get manage great value, well beyond their investment, some don’t. Logic would suggest value correlates with how much the client pays, or perhaps how interesting the business is. But that’s not the case at all. I found there to be three big influencers on how much value clients get from their agency. As a client, you want to get these right.

August 19, 2014 by Filed in Client, General, Marketing

You Can’t Always Measure ROI, Deal With It

Marketing in the digital age allows us to measure impact like never before. We are privy to readily available data that tells us exactly how our marketing efforts perform. Good marketers use this data not only as an indicator of past performance, but to inform future activity and build an optimal marketing mix.

July 29, 2014 by Filed in Analytics, Data, Display, PPC, SEO, Social Media

6 New Things Brands Should Know About Twitter

Twitter has recently rolled out a series of updates, giving the new platform a facelift for the better. This profile redesign puts visual content at the forefront giving brands the opportunity to transform their Twitter profile and optimize engagement. You might need to make a few tweaks to your existing content to keep everything looking schmick, but more on that later.

What exactly has changed, you ask?

May 9, 2014 by Filed in Marketing, Social Media

Exclusive: Facebook's plans for Oculus Rift

When Facebook purchased the Oculus Rift last week, a flurry of questioning ensued about how the social network could possibly integrate the virtual reality experience into the platform.

News of a leak was announced this morning and after undertaking our own investigation, we can exclusively reveal the groundbreaking plans that Facebook has in place for this new purchase.

April 1, 2014 by Filed in Data, Social Media

The End of Scalable Link Building - Now What?

On January 20th, 2014, Matt Cutts, Head of Webspam at Google issued a warning about guest blogging, the most common scalable form of link building used by many SEOs today.

We anticipated this long ago. In September 2012 I wrote an opinion piece on Moz offering 7 alternatives to guest blogging.

Yesterday, Cutts took it one step further by announcing on Twitter that Google has penalised a large guest blogging network.

March 19, 2014 by Filed in Content, Display, Marketing, News, Online Strategy, SEO, Social Media