In March, whilst I was in town for SXSW, I sat down with two successful NFL coaches to chat about the similarities between being a leader on the sports field and being a leader in business. Our conversation got me thinking about training a team for a championship win and training a team for client success, and the parallels between the two. Here are three lessons I learned that stood out as being particularly resonant:April 16, 2015 by Scot Ennis Filed in Business, Client, Data, General
With the release of Apple’s iOS 8.3, iPhone users are delighted at the new range of exciting new Emojis – most notably the introduction of racial diversity, same-sex families, and a shameless Apple Watch, but of course.
April 9, 2015 by Betsy Oyler Filed in General, Internet, Mobile
Blogs used to be personal sanctuaries – a hobby, something people would do to indulge their inner-author. But today blogging is serious business; new ones are popping up everywhere covering a wide variety of verticals from gardening to engineering. Many blogs have as much consumer influence as a celebrity endorsement and so with this growth comes the commercial side of the business.April 7, 2015 by Simone Rodney Filed in Influencer Marketing
If your day-to-day involves monitoring a business Facebook page and constantly having your eyes glued to the top right hand corner checking to see if anyone new has come along and ‘Liked’ your page, you may have noticed a drastic change in the data overnight (or none at all).March 23, 2015 by Sally O'Brien Filed in Uncategorized
Did you know that children who live under power lines are more likely to get cancer? Or if you eat ice cream you’re more likely to be attacked by sharks? And have you seen that octopus that can predict World Cup Football matches with a 95% confidence interval?
Data can tell us a lot of things. Most of it is wrong.
March 1, 2015 by Ryan Griffin Filed in Data
Well, maybe dying is more accurate.
Like the onset of arthritis, we’re watching the adoption of what is now a ubiquitous AF technological resource slow. Hell, my grandma gets on the line with the best of them.February 20, 2015 by Andrew Burger Filed in General, Internet, Online Strategy
How can you take good content and make it great? It’s a million dollar question given the overwhelming amount of content being produced everyday by brands, publishers and bloggers across the globe.
One effective way to ensure your content gets seen is to be smart about where, when and who it’s being targeted to. In other words, producing content that connects with your audience at specific intervals during their affiliation with you.
Getting your content to stand out in an increasingly cluttered marketplace needn’t be hard – you just need to be savvy. Here’s how:February 12, 2015 by Andy Jamieson Filed in Content, Marketing, SEO, Web Writing
Looking back at how 2014 unfolded, a key theme that’s come up time and again has been digital security. eBay, Domino’s Pizza, Evernote, and most recently Sony have in the last year all fallen victim to cyber criminals seeking to exact revenge, make a political point, sabotage, spy or simply make bank. With the Sony hack being a particularly brutal example of how cyber security can put a brand (and people!) at risk, the digital community is increasingly seeking for ways to protect users and businesses.January 5, 2015 by John den Haan Filed in Internet, SEO