Our Digital Marketing Blog:  Insights into Search, Social, and Digital Media

Featured Post

Digital Media: Five things that need fixing

The speed of change in ‘digital media’ is overwhelming at times – even using that phrase feels outdated. So in an industry where meerkats and periscopes are always a minute away, what are the five things that need to be dealt with now?

March 31, 2015 by Filed in Analytics, Data, Marketing, Online Strategy, PPC
Current Posts

Why the ‘Likes’ left over are what really matters

If your day-to-day involves monitoring a business Facebook page and constantly having your eyes glued to the top right hand corner checking to see if anyone new has come along and ‘Liked’ your page, you may have noticed a drastic change in the data overnight (or none at all).

March 23, 2015 by Filed in Uncategorized

Why data mining doesn’t work

Did you know that children who live under power lines are more likely to get cancer? Or if you eat ice cream you’re more likely to be attacked by sharks? And have you seen that octopus that can predict World Cup Football matches with a 95% confidence interval?

Data can tell us a lot of things. Most of it is wrong.

data-mining

March 1, 2015 by Filed in Data

Why You Should Fire Your SEO Team

A dentist cares for people’s teeth.

A financial planner gets people to mange their money wisely. 

An SEO expert gets websites discovered by more search users.  

That’s what they do. The ‘what’ never changes.

February 24, 2015 by Filed in SEO

The Internet is Dead

Well, maybe dying is more accurate.

Like the onset of arthritis, we’re watching the adoption of what is now a ubiquitous AF technological resource slow. Hell, my grandma gets on the line with the best of them.

February 20, 2015 by Filed in General, Internet, Online Strategy

5 ways to enhance your content marketing efforts

How can you take good content and make it great? It’s a million dollar question given the overwhelming amount of content being produced everyday by brands, publishers and bloggers across the globe.

Content Marketing

One effective way to ensure your content gets seen is to be smart about where, when and who it’s being targeted to. In other words, producing content that connects with your audience at specific intervals during their affiliation with you.

Getting your content to stand out in an increasingly cluttered marketplace needn’t be hard – you just need to be savvy. Here’s how:

February 12, 2015 by Filed in Content, Marketing, SEO, Web Writing

Protecting your business; digital security in 2015

Looking back at how 2014 unfolded, a key theme that’s come up time and again has been digital security. eBay, Domino’s Pizza, Evernote, and most recently Sony have in the last year all fallen victim to cyber criminals seeking to exact revenge, make a political point, sabotage, spy or simply make bank. With the Sony hack being a particularly brutal example of how cyber security can put a brand (and people!) at risk, the digital community is increasingly seeking for ways to protect users and businesses.

January 5, 2015 by Filed in Internet, SEO

Making Well Informed Decisions in the Age of Data

In the last month, I went to the Google Analytics User Conference here in Sydney. While I may be a data nerd (as some of you may know), I learned new things and was reminded of a few important insights over the course of the conference.

Namely, data is hard. Processes should have processes and in order to be effective, data shouldn’t be siloed to one area of business but rather should communicate across all boundaries. A company can reach amazing actionable insights with data, but it can be a fight to get there.

It’s 2014; we’re in the future that Marty McFly went back to. We have access to a wealth of data about our website and user behavior, from demographics and popular pages to the best-selling products and product verticals which we didn’t have even 5 years ago. Take it even further and we can integrate offline data from a CRM or point of sale and actually push it into Google Analytics. In order to really move forward, we need to analyse that data and make it work for us and our business objectives.

October 3, 2014 by Filed in Analytics, Data

3 Habits of Highly Successful Clients

Over years working with clients of all shapes and sizes (and budgets), I’ve realised something interesting. The relative value clients get from agencies varies greatly. Some get manage great value, well beyond their investment, some don’t. Logic would suggest value correlates with how much the client pays, or perhaps how interesting the business is. But that’s not the case at all. I found there to be three big influencers on how much value clients get from their agency. As a client, you want to get these right.

August 19, 2014 by Filed in Client, General, Marketing

You Can’t Always Measure ROI, Deal With It

Marketing in the digital age allows us to measure impact like never before. We are privy to readily available data that tells us exactly how our marketing efforts perform. Good marketers use this data not only as an indicator of past performance, but to inform future activity and build an optimal marketing mix.

July 29, 2014 by Filed in Analytics, Data, Display, PPC, SEO, Social Media