Today, the world mourns the loss of one of its greatest inhabitants. At the grand age of 95, Nelson Rolihlahla Mandela passed away and left behind a legacy that will live on forever.December 6, 2013 by John den Haan Filed in General
We all know how crucial it is to have high-quality, engaging content in our marketing strategies. Content marketing allows companies to talk to prospective customers and tell stories rather than sell messages. In short, content marketing helps businesses connect and communicate as effectively as possible with consumers and clients.December 3, 2013 by Jessica Ward Filed in Content, Web Writing
In part one of this two-part series, we looked at five questions every client should ask their new Account Manager around response times, conflict resolution, and the frequency of meetings.
In part two, we uncover another five essential questions to ask your new Account Manager in order to make sure you are both working towards and achieving your company’s goals.November 28, 2013 by Ryan Griffin Filed in Client, Featured
Google Hummingbird, content marketing, progressive profiling and automated marketing – the digital world we live in has few constants. But one we can always rely on is its constant change.
The digital landscape is always shifting, and we as companies are always trying to find ways to keep up. While businesses can sometimes feel overwhelmed, there are ways that you can adapt and grow your business to fit the changes that the digital world throws at you.
Here are 5 ways to cope with that change:November 3, 2013 by Andy Jamieson Filed in Analytics, Business, Mobile, Online Strategy
Switched on Media is delighted to welcome the newest addition to the team, Tom O’Neil.
Tom is joining Switched on Media’s SEO team as an SEO Specialist. Originally from Wales, Tom graduated with a degree in Digital Media and has experience both as a front-end developer and SEO consultant.
Tom brings a technical background in digital marketing to Switched on Media, and skills in football – an unstoppable combination!
On joining the team, Tom says, “I am very excited to be joining Switched on Media and look forward to contributing to the team. I can already see that this is a great workplace to be part of.”
We’re incredibly excited to have Tom as the latest member of Switched on Media, and look forward to working with him. Welcome, Tom!October 30, 2013 by John den Haan Filed in General, New staff, News
Have you always assumed that ideas are meant to pop out of thin air? That you’ve either got the type of creative mind that can produce these little light bulbs instantly, or you don’t?
Yep, me too.
Until I read James Webb Young’s classic, A Technique for Producing Ideas, I never comprehended the thought that there may just be a specific process behind the creation of ideas. However, now it all makes sense to me: the technique for producing great ideas is kind of like making a cheesecake. You have to follow a recipe that is grounded by a set of principles (for example, don’t curdle the eggs and keep the oven door shut) to produce the perfect product.October 22, 2013 by Jessica Ward Filed in Content, General, Marketing
Google is going to feature user reviews and profile pictures in future advertising.
O.M.G. Stop everything. It’s clearly time to unplug the internet, because our data is being used in a new way. And new obviously means evil, right?
Not so much. The recent furore around Google’s announcement that it would begin showing user endorsements within new ad formats is predictable. We’ve seen it all before.October 18, 2013 by Andrew Burger Filed in Marketing, PPC
After a busy year, Switched on Media is excited to welcome Kate Duffield to the Account Management team as an Account Executive.October 17, 2013 by Adam Noakes Filed in New staff
Switched on Media has made BRW’s Fast 100 list for a second year in a row.October 16, 2013 by Andy Jamieson Filed in Featured, News