On January 20th, 2014, Matt Cutts, Head of Webspam at Google issued a warning about guest blogging, the most common scalable form of link building used by many SEOs today.
We anticipated this long ago. In September 2012 I wrote an opinion piece on Moz offering 7 alternatives to guest blogging.
Yesterday, Cutts took it one step further by announcing on Twitter that Google has penalised a large guest blogging network.
March 19, 2014 by Daniel Bailey
Filed in Content, Display, Marketing, News, Online Strategy, SEO, Social Media
Heart rate, steps, mood, location. Why are we so intrigued by extracting cold numbers from warm flesh? Smart technology has turned the quantified self into a whole new ball game. And it’s one worth paying attention to.
The quantified self is a movement towards using technology to collect data about aspects of an individual’s life – attributes of “the self”. It could be anything from heart rate, blood oxygen or sleeping patterns to less tangible bits and pieces like mood or social connections. Some people call it body hacking, life logging, or self-analytics.
March 7, 2014 by Leesa Gallaher
Filed in Data, Internet, Mobile
Visual content. New definitions for social ROI. Integrated marketing campaigns. An algorithmic focus on quality content for SEO.
It’s evident that 2013 has been yet another big year for digital marketing. From the launch of Instagram video and Vine to Google Penguin and Hummingbird, the past year has given brands more tools to utilise than ever before – and placed a renewed focus on quality rather than quantity.
The developments of 2013 will feed into what the digital landscape will look like for companies in the coming year. We’ve rounded up our predictions for where digital marketing will head in 2014…
December 22, 2013 by Kelly Teng
Filed in Content, PPC, SEO, Social Media
Today, the world mourns the loss of one of its greatest inhabitants. At the grand age of 95, Nelson Rolihlahla Mandela passed away and left behind a legacy that will live on forever.
December 6, 2013 by John den Haan
Filed in General
We all know how crucial it is to have high-quality, engaging content in our marketing strategies. Content marketing allows companies to talk to prospective customers and tell stories rather than sell messages. In short, content marketing helps businesses connect and communicate as effectively as possible with consumers and clients.
December 3, 2013 by Jessica Ward
Filed in Content, Web Writing
In part one of this two-part series, we looked at five questions every client should ask their new Account Manager around response times, conflict resolution, and the frequency of meetings.
In part two, we uncover another five essential questions to ask your new Account Manager in order to make sure you are both working towards and achieving your company’s goals.
November 28, 2013 by Ryan Griffin
Filed in Client, Featured
Account management is an odd profession. We’re a weird and wonderful bunch of control freaks that spend too much time on our phones discussing timelines and talking to clients and not enough time outside with our friends. But aside from our various habits and social issues, how do you get the most out of your new Account Manager?
Simple – ask them these ten questions to find out just what makes them tick.
November 18, 2013 by Ryan Griffin
Filed in Client, Featured
Google Hummingbird, content marketing, progressive profiling and automated marketing – the digital world we live in has few constants. But one we can always rely on is its constant change.
The digital landscape is always shifting, and we as companies are always trying to find ways to keep up. While businesses can sometimes feel overwhelmed, there are ways that you can adapt and grow your business to fit the changes that the digital world throws at you.
Here are 5 ways to cope with that change:
November 3, 2013 by Andy Jamieson
Filed in Analytics, Business, Mobile, Online Strategy
Switched on Media is delighted to welcome the newest addition to the team, Tom O’Neil.
Tom is joining Switched on Media’s SEO team as an SEO Specialist. Originally from Wales, Tom graduated with a degree in Digital Media and has experience both as a front-end developer and SEO consultant.
October 30, 2013 by John den Haan
Filed in General, New staff, News