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6 New Things Brands Should Know About Twitter

Twitter has recently rolled out a series of updates, giving the new platform a facelift for the better. This profile redesign puts visual content at the forefront giving brands the opportunity to transform their Twitter profile and optimize engagement. You might need to make a few tweaks to your existing content to keep everything looking schmick, but more on that later.

What exactly has changed, you ask?

Key Changes to Twitter

1. Larger profile photos: Your profile image will now have larger dimensions, making your Twitter profile picture appear bigger. Don’t worry – you won’t need to fiddle with the resolution as Twitter will automatically adjust for you.

2. Larger header image: Similar to Google + and Facebook, Twitter have decided to go large and introduce a full-width cover photo. Your graphic designer will need to make some adjustments here – the new format requires a 1500×1500 pixel image. Image sizes are relevant to the device, with layouts varying on different screens.

3. Pinned tweets: As on Facebook, you now have the option to pin one of your favourite tweets to the top of your profile page. Brands running campaigns, competitions and featuring exclusive content can make the most of this new function.

4. Filtered views: When visiting someone else’s profile, you now have various view options to choose from. These include the following: tweets only, tweets plus replies, or tweets with photos or videos.

5. Pinterest-style grid view: Including your followers, who you’re following, and your visual content.

6. Best tweets: Tweets with a higher engagement rate will now be favoured on your stream, with the best tweets appearing in larger text size.

How does it look?





Watch out for the changes on your profile, they are being rolled out over the next few weeks.

What do you think of the new Twitter facelift?

May 9, 2014 by Filed in Marketing, Social Media

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