Author Archive

Social media trend: 'Like' to reveal deals and discounts

Have you noticed the trend of brands to offer teasers of content of special offers or information, that can only be viewed or activated once you ‘like’ the page? Here’s a couple of examples – seen any others?

January 20, 2011 by Filed in Social Media

Top 10 Viewed Switched On Media Blog Posts in 2010

As the year comes to a close, it’s time for some list making! Yesterday we shared ‘25+ Ways to Engage Your Twitter Followers‘.¬†Today, we share the most popular posts on the Switched On Media blog in 2010.

December 22, 2010 by Filed in General

25+ ways to engage your Twitter followers

 

As the year comes to a close and you consider your Twitter strategy for 2011, here are some ideas for engaging your followers on Twitter. What would you add to this list?

We’ve included some links to tools and online services – we don’t have affiliations with any of these tools, nor do we necessarily recommend them – they’ve been included for your reference and to be used at your discretion.

December 21, 2010 by Filed in Social Media

5 reasons your business should use social media for customer service

Why would a business use social media for customer service?

We’ve shared some examples of how businesses are using social media to deliver customer service.¬†

November 19, 2010 by Filed in Social Media

Bubble O'Bill, Facebook and Movember

Summer in Australia wouldn’t be summer without Bubble O’Bills. As a kid, the icecream was one thing, but the bubblegum was the icing on the cake!

November 16, 2010 by Filed in Social Media

Three platforms to deliver customer service on Facebook

Recently we’ve been exploring how social media and customer service are working together. In case you’ve missed them:

October 1, 2010 by Filed in Social Media

Companies using Facebook for customer service

I’ve been coming across some very impressive stories of customer service delivery on social media. Lots of customers are bypassing traditional customer service channels (i.e. avoiding endless phone queues), and getting lightning fast responses.

September 17, 2010 by Filed in Social Media

20 companies providing customer service on Twitter

When my colleague Hannah was in Noosa recently, she was staying at the Sheraton. She tweeted that she was about to speak at a conference there, and soon after they responded, letting her know that if there’s anything they could do to help, let them know! Nice work, Sheraton Noosa!

September 15, 2010 by Filed in Social Media

Social Media Showcase (3 September 2010)

A weekly wrap-up of interesting articles, resources and developments in the world of social media.

September 3, 2010 by Filed in Social Media

Social Media Showcase (13 August 2010)

A weekly wrap-up of interesting articles, resources and developments in the world of social media.

August 13, 2010 by Filed in Social Media