Archive for the ‘PPC’ Category

Google launches "Related to" ads in Australia

 Google is constantly testing some new features within their Search Engine Result pages (SERP).
September 22, 2010 by Filed in PPC

Google Adds Ad Sitelinks for AdWords

The Inside AdWords crew announced the launch of a new feature today which allows AdWords advertisers to add links to four additional landing pages within each Adwords ad (see screenshot of sample ad above). According to the Inside AdWords crew, the ad site links will improve the search experience by “providing users with more options within each ad”.

November 4, 2009 by Filed in PPC

Google Testing Comparison Ads in AdWords

Google announced today that they are starting to test comparison ads in AdWords beginning with the mortgage industry.  

October 30, 2009 by Filed in PPC

AdWords Tips for Small Businesses

A great article in the NY Times mentions some useful tips on how Google AdWords can offer local businesses the opportunity to expand their reach past their local suburb or town. While it mentions some good tips for getting started with AdWords, there are also some pitfalls that every small business should be aware of when starting an AdWords campaign.

October 19, 2009 by Filed in PPC

Yahoo search rolls out major Panama updates

As any Search Marketer would agree, a major cause of frustration when using the Yahoo search network is the fact that you are unable to see where your traffic is coming from. Is my traffic coming from or other websites? Is my CPC higher on Bing or Ninemsn? Previously, these questions would have been nothing but a mystery. 

September 18, 2009 by Filed in PPC

5 Common (Yet Easily Avoidable) PPC Mistakes

Setting Up and running Pay per Click campaigns gets easier with every new campaign you set up from scratch; which includes researching the keywords, writing the creatives and optimising the account to ensure great performance. 

September 14, 2009 by Filed in PPC

5 Tips for Local business PPC campaigns

Whether you’re a plumber, electrician or even a store owner, Pay Per Click marketing (PPC) is becoming increasingly competitive across local business verticals. With the cost per click (CPC) reaching up to $3-4 each, many local business people find that their effort to obtain a strong results from Google’s sponsored links can result in a negative return . 

September 10, 2009 by Filed in PPC

PPC Branding Campaigns – Why you need them

Do you currently advertise on your brand terms on Google/Yahoo/Bing?

What are your Pay Per Click managers thoughts?

Is your brand name trademarked on Google/Yahoo?

Do you know who advertises on your brand term online?

September 8, 2009 by Filed in PPC

PPC Holiday Campaigns – Set Up Tips

Setting up Pay per Click (PPC) campaigns for the holiday periods (e.g.: Father’s Day) can be tricky and if not set up correctly, they can be a futile and costly exercise with little or no rewards (sales). 

August 31, 2009 by Filed in PPC

Google World Wide Market Share

Interesting to see that Google is continuing to gain market share globally with 67.5% in July, up from the previous high of 67.1% in June (commScore). This lift in market share reflects a 4% growth in absolute search queries over June and year-on-year grwoth of 58% vs June 2008. What is really impressive is that the growth is not off a small base, and growing market share is never easy when a company is so dominant.

August 26, 2009 by Filed in PPC