Archive for the ‘PPC’ Category
Google Adds Ad Sitelinks for AdWords
The Inside AdWords crew announced the launch of a new feature today which allows AdWords advertisers to add links to four additional landing pages within each Adwords ad (see screenshot of sample ad above). According to the Inside AdWords crew, the ad site links will improve the search experience by “providing users with more options within each ad”.November 4, 2009 by Rattan Muttoo Filed in PPC
AdWords Tips for Small Businesses
A great article in the NY Times mentions some useful tips on how Google AdWords can offer local businesses the opportunity to expand their reach past their local suburb or town. While it mentions some good tips for getting started with AdWords, there are also some pitfalls that every small business should be aware of when starting an AdWords campaign.October 19, 2009 by Rattan Muttoo Filed in PPC
Yahoo search rolls out major Panama updates
As any Search Marketer would agree, a major cause of frustration when using the Yahoo search network is the fact that you are unable to see where your traffic is coming from. Is my traffic coming from Yahoo.com or other websites? Is my CPC higher on Bing or Ninemsn? Previously, these questions would have been nothing but a mystery.September 18, 2009 by Jeremy Decker Filed in PPC
5 Common (Yet Easily Avoidable) PPC Mistakes
Setting Up and running Pay per Click campaigns gets easier with every new campaign you set up from scratch; which includes researching the keywords, writing the creatives and optimising the account to ensure great performance.September 14, 2009 by Rattan Muttoo Filed in PPC
5 Tips for Local business PPC campaigns
Whether you’re a plumber, electrician or even a store owner, Pay Per Click marketing (PPC) is becoming increasingly competitive across local business verticals. With the cost per click (CPC) reaching up to $3-4 each, many local business people find that their effort to obtain a strong results from Google’s sponsored links can result in a negative return .September 10, 2009 by Jeremy Decker Filed in PPC
PPC Branding Campaigns – Why you need them
Do you currently advertise on your brand terms on Google/Yahoo/Bing?
What are your Pay Per Click managers thoughts?
Is your brand name trademarked on Google/Yahoo?
Do you know who advertises on your brand term online?September 8, 2009 by Rattan Muttoo Filed in PPC
Google World Wide Market Share
Interesting to see that Google is continuing to gain market share globally with 67.5% in July, up from the previous high of 67.1% in June (commScore). This lift in market share reflects a 4% growth in absolute search queries over June and year-on-year grwoth of 58% vs June 2008. What is really impressive is that the growth is not off a small base, and growing market share is never easy when a company is so dominant.August 26, 2009 by Andy Jamieson Filed in PPC