Archive for the ‘SEO’ Category

The Commonly Overlooked Difference in Click Attribution between Google Analytics and Google AdWords


Fact: Conversions in Google Analytics are reported differently than in Google AdWords.

Implication: If you’re getting paid search conversion data from Google AdWords, and organic or referral conversion data from Google Analytics, the total conversion count is likely inflated.


October 2, 2012 by Filed in Analytics, PPC, SEO

Pinterest vs Pin interest: search misspellings and what it means for your brand

The social team is excited to be creating Pinterest accounts for some of our  clients so they can capitalise on the popularity of this emerging new social media platform and creatively engage with their customers. Stay tuned for more details when the Pinterest accounts officially launch!

April 23, 2012 by Filed in SEO

The Frustrations of SEO, And How To Deal With Them

SEO can be frustrating, for more than one reason, but that doesn’t mean you need to live with it. These are the 5 aspects of SEO that are not all sunshine and rainbows, but can be when approached the right way.

April 17, 2012 by Filed in Analytics, SEO

Making your AJAX Google-proof

When you hear AJAX you might think of the Dutch soccer team, the laundry detergent or perhaps the Greek hero. But Asynchronous Javascript And XML (AJAX) is also a popular technology to improve the interactivity and overall user experience of websites. Despite its obvious advantages (less bandwidth use, more seamless user experience), there is a dangerous SEO-related pitfall that can be rather difficult to avoid.

March 4, 2012 by Filed in SEO, Uncategorized

Google Fresher Update - Ranking well in Google


Google Fresher Update

Google are building upon the Caffeine update with a tweak in the algorithm called the Fresher Update. The Fresher Update aims to do a few things, however, the first and most important is that it aims to match the fast pace at which breaking information travels around our digital world, with users’ desire for instant gratification seen most clearly in their latest search query.

November 14, 2011 by Filed in SEO

Top 6 metrics to measure and track SEO success. No, not rankings

Measuring is an important part of any SEO project. It’s only by measuring and tracking performance over time that we know where to focus our efforts, what’s working and what needs to be improved. Every website is unique and has its own goals, and to know which metrics to follow, you must know exactly how your website behaves.

October 26, 2011 by Filed in Analytics, SEO

Multi-Channel Funnels in Google Analytics: How Various Interactions Lead to a Conversion


Story: Homer is planning a vacation to Sydney, Australia. Looking for the perfect hotel, he Googles “Sydney Accommodations”, clicks on one of the organic search results (say for Cambridge Hotel). He browses the hotel website and decides it is suitable for his needs.

September 27, 2011 by Filed in Analytics, PPC, SEO, Social Media

Google adds spacing to search layout

It is no secret that Google sold off its “do no evil” policy the moment they went public in 2004. In their never-ending quest for more revenue and shareholder approval, the search giant has now made a slight adjustment to their search engine result pages (SERPs) that may have implications for search campaigns.

September 19, 2011 by Filed in PPC, SEO

Daniel in the house

Hello everyone. I’m Daniel Bailey, the latest recruit at Switched on Media and newest member of the SEO team. I recently moved to Sydney after enjoying Chicago for the last four years.

August 18, 2011 by Filed in New staff, SEO

Google Panda goes multilingual

Earlier this year, Google released its infamous ‘Panda’ (named after the engineer who came up with the idea) update which caused quite a stir amongst the English-speaking SEO community. After numerous subtle and not-so-subtle tweaks (we’re at version 2.4), Google has announced the roll-out of the latest iteration of the algorithm to all languages except for Chinese, Japanese and Korean.

August 15, 2011 by Filed in SEO