Archive for the ‘SEO’ Category

Google Fresher Update - Ranking well in Google

 

Google Fresher Update

Google are building upon the Caffeine update with a tweak in the algorithm called the Fresher Update. The Fresher Update aims to do a few things, however, the first and most important is that it aims to match the fast pace at which breaking information travels around our digital world, with users’ desire for instant gratification seen most clearly in their latest search query.

November 14, 2011 by Filed in SEO

Top 6 metrics to measure and track SEO success. No, not rankings

Measuring is an important part of any SEO project. It’s only by measuring and tracking performance over time that we know where to focus our efforts, what’s working and what needs to be improved. Every website is unique and has its own goals, and to know which metrics to follow, you must know exactly how your website behaves.

October 26, 2011 by Filed in Analytics, SEO

Multi-Channel Funnels in Google Analytics: How Various Interactions Lead to a Conversion

 

Story: Homer is planning a vacation to Sydney, Australia. Looking for the perfect hotel, he Googles “Sydney Accommodations”, clicks on one of the organic search results (say for Cambridge Hotel). He browses the hotel website and decides it is suitable for his needs.

September 27, 2011 by Filed in Analytics, PPC, SEO, Social Media

Google adds spacing to search layout

It is no secret that Google sold off its “do no evil” policy the moment they went public in 2004. In their never-ending quest for more revenue and shareholder approval, the search giant has now made a slight adjustment to their search engine result pages (SERPs) that may have implications for search campaigns.

September 19, 2011 by Filed in PPC, SEO

Daniel in the house

Hello everyone. I’m Daniel Bailey, the latest recruit at Switched on Media and newest member of the SEO team. I recently moved to Sydney after enjoying Chicago for the last four years.

August 18, 2011 by Filed in New staff, SEO

Google Panda goes multilingual

Earlier this year, Google released its infamous ‘Panda’ (named after the engineer who came up with the idea) update which caused quite a stir amongst the English-speaking SEO community. After numerous subtle and not-so-subtle tweaks (we’re at version 2.4), Google has announced the roll-out of the latest iteration of the algorithm to all languages except for Chinese, Japanese and Korean.

August 15, 2011 by Filed in SEO

Google+ (Plus) or Google- (Minus)?

Google has announced today that a new project is being launched titled Google+ in an effort to make online sharing a more natural element of our digital activities.

According to the official Google Blog, “Online sharing is awkward. Even broken. And we aim to fix it.”

June 29, 2011 by Filed in SEO

Google testing black navigation bar

Google have been busy rolling out a few navigational tests over the last few days with a few variants of the top navigation bar.  A few days ago I was seeing a greyed out navigation bar, now I’m consistently seeing the top navigation bar in black.

June 28, 2011 by Filed in SEO

Search engines band together in support of microformats

In a bid to further enrich search results with useful data, the three major search engines Google, Yahoo and Bing and have banded together to create and support a new microformat standard.

June 7, 2011 by Filed in SEO

Google Tests A New Listing Format & Plays Video In SERPs

Today Google began testing a new UI layout for search engine listings along with the ability to play videos directly in search results – these are the latest efforts to improve user experience and click through rates (CTR) when searching.

May 31, 2011 by Filed in SEO