Making your AJAX Google-proof
March 4, 2012 by John den Haan
Filed in SEO, Uncategorized
Google Fresher Update - Ranking well in Google
Google Fresher Update
Google are building upon the Caffeine update with a tweak in the algorithm called the Fresher Update. The Fresher Update aims to do a few things, however, the first and most important is that it aims to match the fast pace at which breaking information travels around our digital world, with users’ desire for instant gratification seen most clearly in their latest search query.
November 14, 2011 by Andy Jamieson
Filed in SEO
Top 6 metrics to measure and track SEO success. No, not rankings
Measuring is an important part of any SEO project. It’s only by measuring and tracking performance over time that we know where to focus our efforts, what’s working and what needs to be improved. Every website is unique and has its own goals, and to know which metrics to follow, you must know exactly how your website behaves.
October 26, 2011 by Daniel Bailey
Filed in Analytics, SEO
Google adds spacing to search layout
It is no secret that Google sold off its “do no evil” policy the moment they went public in 2004. In their never-ending quest for more revenue and shareholder approval, the search giant has now made a slight adjustment to their search engine result pages (SERPs) that may have implications for search campaigns.
September 19, 2011 by John den Haan
Filed in PPC, SEO
Daniel in the house
Hello everyone. I’m Daniel Bailey, the latest recruit at Switched on Media and newest member of the SEO team. I recently moved to Sydney after enjoying Chicago for the last four years.
August 18, 2011 by Daniel Bailey
Filed in New staff, SEO
Google Panda goes multilingual
Earlier this year, Google released its infamous ‘Panda’ (named after the engineer who came up with the idea) update which caused quite a stir amongst the English-speaking SEO community. After numerous subtle and not-so-subtle tweaks (we’re at version 2.4), Google has announced the roll-out of the latest iteration of the algorithm to all languages except for Chinese, Japanese and Korean.
August 15, 2011 by John den Haan
Filed in SEO