Archive for the ‘Social Media’ Category
New Facebook Timelines for Pages – what does this mean for your Business Page?
Facebook has announced that all Facebook Pages will convert to “Timeline”. “Timeline” organises status updates by month and year, but the Facebook experience becomes much more visual, with larger and more clearly displayed photos.
Here’s our quick wrap-up of the new Facebook Timelines for Pages.March 2, 2012 by kevin Filed in Social Media
A winning solution for brands working with bloggers
Last Thursday we hosted The Blogger Relations Forum. It was an event for bloggers, brands, and agencies to discuss working together and what’s happening in this online space.December 12, 2011 by Hannah DeMilta Filed in Featured, Social Media
YouTube Analytics: how has it changed?
Last week YouTube announced additional features to their analytics tool (formerly known as Insight). The changes are mostly around making the data more granular and easier to drill down into. The new Analytics continues to reflect Google Analytics format and functionality, making it easier for you to understand the data.December 4, 2011 by Hannah Law Filed in Social Media
The Blogger Relations Forum 2011
The blogosphere in Australia is changing. Conversations have started appearing online around how bloggers and brands should interact. Switched on Media recognised a need for a formal discussion around what’s on the mind of agencies, brands, and bloggers. Next week the Blogger Relations Forum will address the relevant and timely topics surrounding blogger outreach.November 28, 2011 by Hannah DeMilta Filed in Events, Social Media
Where are you on the social media spectrum of understanding?
If you’re reading this, you probably love social media. Maybe you connect with people on LinkedIn, maybe you upload photos to Facebook, follow celebrities on Twitter or catch up on news through popular blogs – regardless of which social media platform you’re using, chances are you’re using at least one; and using it lot.October 19, 2011 by Hannah Law Filed in Social Media
5 Lessons on Bloggers and Brands: #DPUnplugged
On Friday night, I attended an event organized by Digital Parents called “Digital Parents Unplugged.” It was a panel and networking event for bloggers, brands, PRs and marketing peeps (like me). We addressed some of the hot topics on blogger outreach happening in Australia right now.October 5, 2011 by Hannah DeMilta Filed in Featured, Social Media
Multi-Channel Funnels in Google Analytics: How Various Interactions Lead to a Conversion
Story: Homer is planning a vacation to Sydney, Australia. Looking for the perfect hotel, he Googles “Sydney Accommodations”, clicks on one of the organic search results (say for Cambridge Hotel). He browses the hotel website and decides it is suitable for his needs.September 27, 2011 by Daniel Bailey Filed in Analytics, PPC, SEO, Social Media
'Oh, the choices we'll make' - but is having more a good thing?
Social media channels are springing up every day and there are more choices than ever when it comes to how users interact with the content they consume. Do I leave a comment? Email it on? Subscribe to a newsletter? Print it? Digg it? Tweet it? Stumble it? Share it on Facebook? Do I make it public or private?September 26, 2011 by Wai Chim Filed in Social Media