Google testing black navigation bar

Google have been busy rolling out a few navigational tests over the last few days with a few variants of the top navigation bar.  A few days ago I was seeing a greyed out navigation bar, now I’m consistently seeing the top navigation bar in black.

To my amazement I’m puzzled by Google’s decision to use a design with such little contrast between the elements. It doesn’t pass the W3C’s contrast ratio specifications failing the Web Content Accessibility Guidelines. In fact,  not only do Google actively promote an accessible web, Google’s own Loretta Guarino Reid serves as the Co-Chair for the WCAG Working Group and is one of the editors of the Web Content Accessibility Guidelines (WCAG) 2.0

If you’re looking to test the contrast and colour differences on your site, I  recommend Jonathan Snook’s contrast checker tool.

June 28, 2011 by Filed in SEO

4 Responses to “Google testing black navigation bar”

  1. June 29, 2011 at 9:54 am

    James Norquay said:

    New black bar is in line with the roll out of the new Social Network by Google+.

    Reply

  2. June 29, 2011 at 10:11 am

    Alex Asigno said:

    I didn’t manage to get an invite… I feel this will be another orkut though, there a little late to the party.

    For anyone else who wants to read about Google+ check out http://googleblog.blogspot.com/2011/06/introducing-google-project-real-life.html

    Reply

  3. June 29, 2011 at 3:20 pm

    James Norquay said:

    I don’t feel that way Google has been working on this for a long time, +1 is only one function of it we will be seeing a lot more.

    Reply

  4. June 29, 2011 at 3:51 pm

    Alex Asigno said:

    Only time will tell I suppose. Maybe I’m just too pessimistic, but I can’t think of any Google social product that worked. Buzz, orkut, wave, jaiku and answers have all failed. Perhaps though, they’ve learned a lot from this and will make a kick-ass product. I shouldn’t really be commenting considering I haven’t even used it ;-)

    Reply

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