“Get your offline and online marketing balance right,” says Rob Hardy – Australia Marketing Leader
Scot Ennis on May 18th in Business with no comments yet :(
In another exclusive, Switched on Media had the chance to catch up with Rob Hardy, one of Australia’s leading Business and Marketing Consultants. Throughout his 20 year career, Rob has run a number of successful businesses, including Time Life Australia and Time Life Europe and has served on the board of the Australian Direct Marketing Association (ADMA). He was named Australia’s Direct Marketer of the Year in 2004.
A graduate of Economics from Nottingham University in England, Rob has enjoyed a highly successful career, starting up and running businesses in Europe, Asia and of course Australia. Rob has been there every step as the marketing space has continually transformed itself and is still being constantly redefined. Here are some of his reflections and his thoughts on the things to come:
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Simon Baker business mantra
Andy Jamieson on February 24th in Business with 1 lonely comment
Simon Baker is the ex CEO of RealEstate.com.au, now taking his skills and money, he is now involved in some new ventures (14) in which we wish him well. What is insightful from Simon is how simply he can articulate the models of the businesses in which he wants to be involved.
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Business with 1 lonely comment4 tips to achieve Digital Marketing success in 2010
Andy Jamieson on January 12th in Business with no comments yet :(
Two key skills that will help to assist in achieving business success in 2010. Firstly the ability to understand the environment in which you operate and secondly, being able to plan effectively for what challenges and opportunities might be ahead of you. As we race through Jan and into 2010 here are four buisness tips to achieve success in that you need to consider.
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Business with no comments yet :(Trading Post to Stop the Printers
Andy Jamieson on October 1st in Business with 1 lonely comment
Print classifieds move online
Yep, Trading Post is pulling out of print and will only be online. Massive business decision, however, feels like the right one, in my opinion.
It does raise some questions:
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Business with 1 lonely comment3 business books to inspire the mind
Andy Jamieson on September 25th in Business with 1 lonely comment
Good to Great
By: Jim Collins
A classic business textbook that encourages all leaders to work out how they lead. Through empirical investigation of company performance (share price) over an extend time, Collins enables an understanding of what helps buisnesses to be not only good, but great!
Favourite quote: “Get the right people on the bus, and the bus going in the right direction”
More about Jim Collins
Buy Good to Great
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Business with 1 lonely commentTechCrunch 50 video – Tony Hsieh Zappos
Andy Jamieson on September 15th in Business with 1 lonely commentTC50 and Tony Hsieh from sarah lacy on Vimeo.
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Business with 1 lonely commentBear Shaving – Or just try to solve the problem
Andy Jamieson on August 4th in Business with no comments yet :(
Would you shave this Bear?
Solving Problems
Interesting thought from Seth Godin about how to tackle problems. Godin puts forward two possible ways to solve problems. Firstly, Godin suggests that you can “shave the bear”. That means do what is needed to patch over the problem, a bit like putting a bucket under a drip, gladwrap over a broken window or the like. The second option is a more direct solution to the problem, the bear only needs to be shaved because global warming will kill it otherwise. I like the second option. Solving the problems may not be as easy or as fast or as cheap to execute, however, solving the real problems that are going on helps to enable you to get on with more meaningful task.
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Business with no comments yet :(You can’t win a fight with a client
Scot Ennis on June 12th in Business with no comments yet :(Call with no news
Flicking through “You can’t win a fight with a client” by Tom Markert, which is full of simple, easy to apply tips for those on the agency side of the business. I particularly liked:
Tip 21: “Call with no news”
“Often it takes days or weeks to answer a question that a client may pose. Nothing wrong with that, but in the interim between when the question is asked and when the answer is available, it is important to keep the client updated or simply to call and say. “I have not forgotten about your question, and we should have an answer soon.” The fact that you take a couple of minutes to call demonstrates that you care about the client and are dedicated to your job. This is a jesture that will take only a few seconds but will have a lasting impact on your relationship with your client.”
I believe Toms tip is simple, easy to apply and highly effective. Sure, we are all busy and there is a lot of work on, but how long does it really take to pick up the phone and update someone that status. About 30 seconds…
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Business with no comments yet :(2 friday afternoon tips to achieve 20% better results next week
Scot Ennis on May 15th in Business with no comments yet :(1. Communication:
Which projects are moving slower than you prefer?, where are results suboptimal? where have i not achieved what i wanted to? I’d put forward that the answer usually lies within communication. Which person have you not truly listened to, understood, replied to, communicated with? As a rule, email is ineffective and most of us manage it poorly, at understanding and handling objections. If you are driving towards a result, pick up the phone, see them in person, seek first to understand, then to be understood.
2. Time management:
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Business with no comments yet :(
