Online Competitions – a Social Gamble?
Wai Chim on October 29th in Online Strategy with 5 comments
James Tuckerman over at Anthill Magazine has been conducting a social media experiment over the past 2 weeks, that he says has not been working. He raises some points as to why he thinks the campaign may not be attracting so many entrants – one of the reasons being the number of “required recruits” may be too low (the competition asks for entrants to refer 3 friends to the competition). Tuckerman looks at his results from a business POV, but from a user’s perspective, recruiting more friends means taking a bigger social gamble.
So what are some of the factors that affect online competitions in the age of social networking?
Synergies in running SEM and SEO
Alex Asigno on July 15th in Online Strategy with no comments yet :(
If search engine optimisation (SEO) and search engine marketing (SEM/PPC) are run in isolation an advanced strategy cannot be achieved in either discipline. Many tactics from both channels can be used to inform your strategy and making the most of these synergies can have a dramatic impact on your results.
Having your SEO and SEM campaigns developed and worked on by the same team can help exploit these synergies and learning’s to meet and exceed your objectives. Below are our findings as to where shared learning’s can have a big impact and why it’s beneficial for the same team, whether in house or agency, work together on running both the SEO and SEM.
Increasing Your Shopping Cart Conversions
ian on May 20th in Online Strategy with no comments yet :(Conversion Marketing wrote this great post on how to increase your shopping cart conversion rates. Here’s a summary of the more important points:
1. Don’t place user registrations at the beginning of the checkout process. If you must have some form of user registration, put it at the end when the process has been completed. From experience this has got to be the biggest turn off when shopping online.
