Google Adds Ad Sitelinks for AdWords
Rattan Muttoo on November 4th in Pay Per Click (PPC) with no comments yet :(
The Inside AdWords crew announced the launch of a new feature today which allows AdWords advertisers to add links to four additional landing pages within each Adwords ad (see screenshot of sample ad above). According to the Inside AdWords crew, the ad site links will improve the search experience by “providing users with more options within each ad”.
The process is pretty clear and straight forward for current AdWords users. Follow the easy steps in order to use the new site links feature:
Google Testing Comparison Ads in AdWords
Rattan Muttoo on October 30th in Pay Per Click (PPC) with no comments yet :(
Google announced today that they are starting to test comparison ads in AdWords beginning with the mortgage industry. According to the Google team, the comparison ad’s will improve user experiences by “letting users specify exactly what they are looking for and helping them quickly compare relevant offers side by side.”
AdWords Tips for Small Businesses
Rattan Muttoo on October 19th in Pay Per Click (PPC) with 1 lonely comment
A great article in the NY Times mentions some useful tips on how Google AdWords can offer local businesses the opportunity to expand their reach past their local suburb or town. While it mentions some good tips for getting started with AdWords, there are also some pitfalls that every small business should be aware of when starting an AdWords campaign.
NY Times AdWords Tip 1: Set a budget, a daily or monthly amount you’re willing to spend.
This is definitely a crucial stumbling block for a number of small business owners as they are unsure of what returns they will be able to generate from AdWords. I certainly recommend implementing a scaled approach for small businesseses – start small – check results – then expand.
Googles Fading home page
Scot Ennis on October 14th in Pay Per Click (PPC) with 1 lonely commentNo, your eyesight is not playing up, no, you didn’t drink too much last night, no, you don’t need more sleep.
Google are testing a homepage version that starts with nothing on it, then the buttons fade into view….The homepage stays blank until you move your mouse over it. This will appear in Australia soon should Googles test be successful. Kudos to Elchanan Heller of New York who was first to tweet this
Yahoo search rolls out major Panama updates
Jeremy Decker on September 18th in Pay Per Click (PPC) with no comments yet :(
As any Search Marketer would agree, a major cause of frustration when using the Yahoo search network is the fact that you are unable to see where your traffic is coming from. Is my traffic coming from Yahoo.com or other websites? Is my CPC higher on Bing or Ninemsn? Previously, these questions would be nothing but a mystery.
5 Common (Yet Easily Avoidable) PPC Mistakes
Rattan Muttoo on September 14th in Pay Per Click (PPC) with 3 comments
Setting Up and running Pay per Click campaigns gets easier with every new campaign you set up from scratch; which includes researching the keywords, writing the creative’s and optimizing the account to ensure great performance. But even the best Pay per Click campaign managers can get it wrong when they make any of 5 common mistakes below: Read the rest of this entry »
5 Tips for Local business PPC campaigns
Jeremy Decker on September 10th in Pay Per Click (PPC) with 1 lonely comment
Whether you’re a plumber, electrician or even a store owner, Pay Per Click marketing (PPC) is becoming increasingly competitive across the local business verticals. With the cost per click (CPC) reaching up to $3-4 each, many local business people find that their effort to obtain a strong results from Google’s sponsored links can result in a negative return .
Below are 5 tips to help local business owners make the most of their PPC advertising: Read the rest of this entry »
PPC Branding Campaigns – Why you need them
Rattan Muttoo on September 8th in Pay Per Click (PPC) with 2 comments
Do you currently advertise on your brand terms on Google/Yahoo/Bing?
What are your Pay per Click managers thoughts?
PPC Holiday Campaigns – Set Up Tips
Rattan Muttoo on August 31st in Pay Per Click (PPC) with no comments yet :(
Setting up Pay per Click (PPC) campaigns for the holiday periods (e.g.: Fathers Day) can be tricky and if not set up correctly can be a futile and costly exercise with little or no rewards (sales). To make set up of the holiday PPC campaigns a little bit easier I’ve written 3 tips below:
Tip 1
Google World Wide Market Share
Andy Jamieson on August 26th in Pay Per Click (PPC) with no comments yet :(
Interested to see that Google is continuing to gain market share globally with 67.5% in July, up from the previous high of 67.1% in June (commScore). This lift in market share reflects a 4% growth in absolute search queries over June and year-on-year grwoth of 58% vs June 2008. What is really impressive is that the growth is not off a small base, and growing market share is never easy when a company is so dominant.
