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New Hire: Hannah DeMilta Joins Social Team

Hannah DeMilta on August 16th in News with 5 comments

Hi friends – my name is Hannah DeMilta and I’m the newest member of the Switched On Media social team. I’ve just moved from the states (Cleveland rocks) and I’m very excited to be here in Sydney.

Most recently I worked for a startup company as the Community Manager, overseeing SportsNetworker.com and a new paid membership site, The Sports Executives Association. As an undergraduate student at Otterbein College I held a variety of internships in communications. My passion lies in helping others and I love sharing what I know about communicating through social media.

Trip to Great Ocean Road, VIC

» Read the rest of “New Hire: Hannah DeMilta Joins Social Team”…

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Social Media Showcase (13 August 2010)

Steven Kryger on August 13th in Social Media with no comments yet :(

A weekly wrap-up of interesting articles, resources and developments in the world of social media.

  1. TigerTweet.Me. In this Year of the Tiger, this tool provides you with a fun way of trimming excess Twitter followers – by feeding them to the tiger! The site is also available in Japanese, if that’s your thing.
  2. Steer clear of your ex-boyfriend. Avoidr is a service that uses Foursquare “to keep your friends close, and your enemies at the bar down the street”. Another interesting use of geo-location services. Read more on Mashable.
  3. HP and measuring Twitter influence. Cnet reports on a study by HP that discovered that “influence is better measured by those whose tweets spread far and wide–something that is not so correlated as one might think to the number of followers that a particular person has.”
  4. Hootsuite Freemium. Hootsuite is my favourite platform for scheduling and monitoring social media accounts. This week, Hootsuite announced it will launching new paid services, as well as maintaining the free service that has made Hootsuite so popular. Take a look at the pricing plans.  Hootsuite users – will the new prices turn you away? If so, which service will you turn to?
  5. Mentos Rainbow: Spider. An ad that will appeal to the much maligned spider-fearers amongst us:

» Read the rest of “Social Media Showcase (13 August 2010)”…

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Twitter’s recommending who we should follow

Steven Kryger on August 6th in Social Media with 1 lonely comment

I just noticed today that Twitter is providing me with recommendations when I follow someone:

It’s also providing recommendations on user profiles:

» Read the rest of “Twitter’s recommending who we should follow”…

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Social Media Showcase (6 August 2010)

Steven Kryger on August 6th in Social Media with no comments yet :(

A weekly wrap-up of interesting articles, resources and developments in the world of social media.

  1. Perth granny influencing election result. This is why I love social media – the little man (or in this case, a 66 year-old grandmother) gets a big voice. According to BuzzElection, Lesley is the second-most influential election tweeter.
  2. Bye bye Google Wave. When I received my much sought after invitation to test out Google Wave, underwhelmed would be an understatement. Google has now announced that it hasn’t seen the adoption it would’ve liked, and is ceasing development. When you’re as big as Google, I guess you can afford for some ventures to fail, but it does make me wonder how their rumoured ‘Facebook-killer’ will go. Read more at The Guardian and Switched On Media.
  3. #FlyFwdGiveBack. Virgin America ran a 24 hour sale on Twitter using the hashtag #flyfdwgiveback. $5 of each booking went to donorschoose.org. Great idea, the only problem for Virgin America was keeping their site from crashing. Read more on TechCrunch.
  4. Free book for Twitter followers. Venture capitalist, founder of Alltop and social media guru, Guy Kawasaki is offering his first book free, to his Twitter followers. I was impressed with the nifty ‘verify you’re following’ tool that checked I was following Guy before giving me the book. Have you seen this done for any other promotions?
  5. 50 Viral Images The Web Shared In 2010. A collection of inspiring, moving, funny, challenging and beautiful infographics, photos and screenshots. Chances are, you’ve seen some already!

» Read the rest of “Social Media Showcase (6 August 2010)”…

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Google Wave Waves Goodbye

Hannah on August 5th in Social Media with 2 comments

Yesterday Google announced that Google Wave will no longer be developed because put simply, no one is using it. The official statement was: “Wave has not seen the user adoption we would have liked.”

» Read the rest of “Google Wave Waves Goodbye”…

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Common Copywriting Questions asked by SEOs (or is it SEO’s?) – Apostrophes

Wai Chim on August 5th in Web Writing with 5 comments
Apostrophe error

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When it comes to grammar rules, everyone despises apostrophes. They appear to most as a non-sensical squiggle or a floating comma – not particularly sexy as far as punctuation goes. From a typography standpoint, more often than not, apostrophes look jarring and ruin the seamless beauty of your carefully arranged letters – and of course, for coders, apostrophes are the absolute bane of their existences; the hours of hard work and careful architectural planning can be completely ruined by a single apostrophe that gets misinterpreted as the end of a command or string.

» Read the rest of “Common Copywriting Questions asked by SEOs (or is it SEO’s?) – Apostrophes”…

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A quick tip on how business can use Foursquare

Scot Ennis on August 3rd in Social Media with no comments yet :(

People often ask us, “how can i use foursquare to drive sales?”.

» Read the rest of “A quick tip on how business can use Foursquare”…

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How Many Backlinks Does Facebook Have?

Phillip Ohren on August 3rd in SEO with no comments yet :(

One of Facebooks major updates this year was the release of the “like” button, which uses Opengraph, and now enables websites to link their content directly with the Facebook Network, allowing users to share content they find engaging quickly.

Google & Facebook Fight » Read the rest of “How Many Backlinks Does Facebook Have?”…

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Social Media Showcase (30 July 2010)

Steven Kryger on July 30th in Social Media with 1 lonely comment

A weekly wrap-up of interesting articles, resources and developments in the world of social media.

  1. The ChipIn Millionaire. An Australian has laid down the challenge – “Can I make a million dollars just through word of mouth, the kindness of strangers and sitting around talking about how much I’d like to have it? I’d like to think so.” So far the ChipIn Millionaire has raised $21.26 – he’s off to a slow start!
  2. Twitter as a time capsule. On September 28, 2009, Masterchef winner Adam Liaw tweeted: “Seriously considering flying to Sydney to audition for Masterchef.” I’m sure he’s very glad he did! Is it just me, or is Adam’s Twitter profile pic a bit freaky?!
  3. Masterchef as told by tweets. On a related note (and I’m allowing two Masterchef posts in this post-final week!), the Sydney Morning Herald wrote this week about the emerging trend of tweeting while watching television – about the show you’re watching. This adds a whole new dimension to television watching, and has transformed my experience watching ABC1′s Q&A as I engage with other viewers from around the country in real-time.
  4. Geosay. Type in your location, and Geosay will let you know what others are saying in that location. It draws content from Twitter, FourSquare and Geosay itself, but it seems to be quite Foursquare-heavy at the moment (via Hannah Law). Speaking of Foursquare, did you notice that even Barbie’s getting in on the action?!
  5. Ford Explorer revealed on Facebook. Ford launched their re-invented Explorer on Facebook this week, including videos from Ford engineers (below) in the lead-up to the ‘reveal’. According to Mashable, Ford reached their goal of attracting 30,000 fans to their Facebook page before the launch, but this seems to have translated into only a modest number of views of their YouTube videos (via Kevin Lo).

» Read the rest of “Social Media Showcase (30 July 2010)”…

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Screen Readers and Assistive Technology: 5 Ways to Improve Web Accessibility

Chris on July 27th in SEO with 5 comments

The need to ensure that your business website is accessible to all visitors has never been greater.  With one in five Australians being disabled in some way1, a website that complies with web accessibility standards opens the door to engage with a 20% larger audience, or about 4.2 million more people nationally.

In the U.S., a report conducted by Microsoft and Forrester Technologies had similar findings, identifying that from working age adults: » Read the rest of “Screen Readers and Assistive Technology: 5 Ways to Improve Web Accessibility”…

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