Cambridge Hotel

Client: Cambridge Hotel
Services: Paid Search
Target Market: Australia

Situation

The Cambridge Hotel recognised that the web was a major source of business and a source that was business critical.  The Cambridge Hotel had been managing pay per click (PPC) in-house but had found PPC to be ineffective and expensive driven by competitive CPCs within the travel vertical. Both the business critical nature of the channel and the performance to date, led Cambridge Hotel to engage the Paid Search services of Switched on Media. Within the first 2 months of taking over Switched on Media actively reduced the Cost per Acquisition for each room booking for Cambridge Hotel by over 300%.

For more info call or email:

Phone: (02) 8248 5054

E: info@switchedonmedia.com.au