SEO

Search engine optimisation (SEO) is the process of improving your website’s ranking in the natural (or organic) search engine results. Organic results usually appear on the left-hand side of the search page.

Why use SEO?

Optimising your website will attract high-volume and high-value visitors via Search Engines. We use search engine optimisation (SEO) to improve your website’s ranking in the natural (or organic) search engine results.

Like your site, the search engines operate in a marketplace of their own, competing with each other for users. To deliver quality search results to users, the search engines use a system of formulas, algorithms, tools such as “spiders” and strict SEO ethical codes. Switched on Media understands the system and we make it work for you.

Tailor-made solutions

If your business has a website, it is crucial to improve its search engine performance. We “optimise” your website through:

• Development consultation. Before your website is developed and launched, our SEO experts work with you to find the best online solutions for your business through code optimisation and targeted keyword usage.
• Website audits. By analysing business goals, brand, current website rankings, coding and keyword usage, we offer custom-made improvements to drive more traffic to your website through natural search. Expect increased sales, more online exposure and greater brand equity for your business.
• Collaboration with web developers. We liaise with expert web developers when implementing SEO friendly back-end coding.
• SEO training. From web developers to marketers, we offer private training sessions according to technical levels and SEO experience.
• Offsite SEO. Also known as ‘link-building’, we send authority and topically-related links to increase the relevance and quality of your website. Through targeted keyword usage and industry-related links, only trusted and approved websites will associate with your business.

Based on a proven strategy, our services can put you on the map of the major search engines Google, Yahoo, Live for the keywords you want and need.

Switch on to 3 benefits.

1. Targeting. We use SEO to attract targeted customers who are searching for your exact product or service. They searched for it with relevant keywords on their search engine; we deliver them to you.
2. Trust. We use SEO to build trust between you and your customers because a third party – their search engine – told them about you. The search engine didn’t get paid; we just made sure your website played by the rules to rank well.
3. Tracking. We track everything for you. Visitors, number of click-throughs, conversion rates and return on investment. And we use the results to optimise, or improve your site.