SEO: Clients
New testimonial from Succession Plus about their recent successes with SEO and Switched On Media.
The Business: Canon Australia
Canon is a market leading supplier of consumer and business imaging solutions. Canon’s mission is to be the preferred supplier for quality,value for money, products and services. The challenge was to improve search engine rankings across a portfolio of keywords
Visit: Canon Australia or Canon New Zealand
The Solution
Switched on Media did extensive keyword research & competitive analysis to understand where the keyword volume opportunities were greatest for Canon. We then undertook an SEO Audit that detailed in order of priority, the structural enhancements and subtle refinements to garner the best SEO result
for the existing site. The audit was supported with an Implementation guide, that detailed (page by page) specific changes Canon’s developers to make. We also tailored a linking strategy, submitting their website to directories, creating & submitting online articles, contributing to or creating forums
and blogs on their behalf.
The Results
- Canon now ranks on first page of “Compact Digital Camera”
- Canon rank for “Digital Video Cameras improved from 28th to 10th
- Canon rank for “multifunction printers” improved from 31st to 5th
What they said
“Canon is working with Switched on Media to optimise our Search engine rankings. Not only are our search results improving, but the knowledge they have shared with us has meant our people have learnt plenty too. We are thrilled to have them as part of our team.”
– Greg & Kylie, Canon Web Capabilties
