Google Adds Ad Sitelinks for AdWords
Rattan Muttoo on November 4th in Pay Per Click (PPC) with no comments yet :(
The Inside AdWords crew announced the launch of a new feature today which allows AdWords advertisers to add links to four additional landing pages within each Adwords ad (see screenshot of sample ad above). According to the Inside AdWords crew, the ad site links will improve the search experience by “providing users with more options within each ad”.
The process is pretty clear and straight forward for current AdWords users. Follow the easy steps in order to use the new site links feature:
Google Testing Comparison Ads in AdWords
Rattan Muttoo on October 30th in Pay Per Click (PPC) with no comments yet :(
Google announced today that they are starting to test comparison ads in AdWords beginning with the mortgage industry. According to the Google team, the comparison ad’s will improve user experiences by “letting users specify exactly what they are looking for and helping them quickly compare relevant offers side by side.”
AdWords Tips for Small Businesses
Rattan Muttoo on October 19th in Pay Per Click (PPC) with 1 lonely comment
A great article in the NY Times mentions some useful tips on how Google AdWords can offer local businesses the opportunity to expand their reach past their local suburb or town. While it mentions some good tips for getting started with AdWords, there are also some pitfalls that every small business should be aware of when starting an AdWords campaign.
NY Times AdWords Tip 1: Set a budget, a daily or monthly amount you’re willing to spend.
This is definitely a crucial stumbling block for a number of small business owners as they are unsure of what returns they will be able to generate from AdWords. I certainly recommend implementing a scaled approach for small businesseses – start small – check results – then expand.
5 Common (Yet Easily Avoidable) PPC Mistakes
Rattan Muttoo on September 14th in Pay Per Click (PPC) with 3 comments
Setting Up and running Pay per Click campaigns gets easier with every new campaign you set up from scratch; which includes researching the keywords, writing the creative’s and optimizing the account to ensure great performance. But even the best Pay per Click campaign managers can get it wrong when they make any of 5 common mistakes below: Read the rest of this entry »
5 Tips for Local business PPC campaigns
Jeremy Decker on September 10th in Pay Per Click (PPC) with 1 lonely comment
Whether you’re a plumber, electrician or even a store owner, Pay Per Click marketing (PPC) is becoming increasingly competitive across the local business verticals. With the cost per click (CPC) reaching up to $3-4 each, many local business people find that their effort to obtain a strong results from Google’s sponsored links can result in a negative return .
Below are 5 tips to help local business owners make the most of their PPC advertising: Read the rest of this entry »
PPC Holiday Campaigns – Set Up Tips
Rattan Muttoo on August 31st in Pay Per Click (PPC) with no comments yet :(
Setting up Pay per Click (PPC) campaigns for the holiday periods (e.g.: Fathers Day) can be tricky and if not set up correctly can be a futile and costly exercise with little or no rewards (sales). To make set up of the holiday PPC campaigns a little bit easier I’ve written 3 tips below:
Tip 1
Google Ads including your Physical Address – Coming to an Account near you!
Rattan Muttoo on July 27th in Pay Per Click (PPC) with no comments yet :(Late last week, the Google AdWords blog announced that AdWords advertisers would soon have the opportunity to add a physical business address to their ads in the coming few weeks. This would work in the following two ways:
a) If you’re the primary business owner who has listed their business through the Google Local Business Centre; then you can link this account to your AdWords account and choose from your primary address (or from multiple addresses if you have multiple business listings).
CPA Target – 5 Quick Optimisation Tips
Rattan Muttoo on June 29th in Pay Per Click (PPC) with no comments yet :(
Cost Per Acquisition: Optimising your campaign for Search Engine Marketing
I’ve noted below 5 tips which I found useful while working closely on clients over the years who are looking to achieve tight CPA targets.
1. Pause keywords with high cost and no conversions – These keywords are great to have around if you’re chasing a traffic target, but a big no-no for CPA targets
Importing Google Analytics Goals into AdWords
Rattan Muttoo on June 19th in Pay Per Click (PPC) with 1 lonely commentGoogle released a new update this week allowing advertisers to import goals set up in Analytics into AdWords. This goes a long way in helping to simplify the conversion tracking process and to enable advertisers to optimize towards a CPA (Cost per Acquisition) target using the Analytics goals. If you’re already have an AdWords and Analytics account, linking up the Analytics goals with your AdWords account is really simple using the following steps:
Step 1: Log into your Analytics account
