CPA Target – 5 Quick Optimisation Tips
Rattan Muttoo on June 29th in Pay Per Click (PPC) with no comments yet :(
Cost Per Acquisition: Optimising your campaign for Search Engine Marketing
I’ve noted below 5 tips which I found useful while working closely on clients over the years who are looking to achieve tight CPA targets.
1. Pause keywords with high cost and no conversions – These keywords are great to have around if you’re chasing a traffic target, but a big no-no for CPA targets
Increasing Your Shopping Cart Conversions
ian on May 20th in Online Strategy with no comments yet :(Conversion Marketing wrote this great post on how to increase your shopping cart conversion rates. Here’s a summary of the more important points:
1. Don’t place user registrations at the beginning of the checkout process. If you must have some form of user registration, put it at the end when the process has been completed. From experience this has got to be the biggest turn off when shopping online.
