Presentations, Panels and Promotions – a week of promising possibilities
Scot Ennis on October 23rd in News with 1 lonely comment
Image via xkcd
It’s been a particularly promising week here at Switched on Media. We attended and presented at a number of exciting panels and discussions that really put into perspective where the industry is at – and where we’re headed in the future. First off, Switched on Media would like to pass some kudos to Tim Burrowes at Mumbrella for putting together an outstanding question panel session. The panel was well qualified and the discussion was engaging, focused mostly on the future of paid content. It’s clear to me that consumers will pay for content eventually and in the meantime it’s about working out the pricing model and seeing who will make the first move. Will consumers be happy about it? Not at first – but after a while they won’t notice.
(We were especially chuffed when Mark Holden, managing partner of Phd, noted our work with the PayPal social media campaign as exemplary in the field.)
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News with 1 lonely commentTweets about Bing 2.0 Mysteriously Removed
Alex Asigno on September 15th in SEO with no comments yet :(
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Bing 2.0 = Visual Search. No Map Updates and Not Working
Alex Asigno on September 15th in SEO with 1 lonely comment
Microsoft has launched Bing 2.0 at TechCrunch50. The speculation online and especially on Twitter last week after Microsoft’s annual meeting was about an overhaul to Bing’s map results using Microsoft Silverlight.
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SEO with 1 lonely commentRIP Yahoo! – Microsoft Deal
Alex Asigno on July 30th in SEO with 1 lonely comment
Microsoft has tried for the last 3 years to come to an arrangement with Yahoo! Even with a soured relationship from a failed hostile take over the deal is done.
Microsoft struck a deal with Yahoo! to power the search on all their sites. This is a sad day; we have moved one step closer to only having one search engine.
Yahoo! have agreed to a deal which will cut their costs by not having to develop and maintain search technology. Both Yahoo! and Microsoft will share advertising revenue, but most significantly is that according to Comscore Microsoft’s Bing will now control 28% of the search engine market.
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SEO with 1 lonely commentMicrosoft now on Twitter
Jye Smith on July 2nd in News with 3 comments
Through a (interesting) tweet from Howorth, seems Microsoft have now officially been tweeting for 2 hours. About time? What will they say? Seems there’s a few people listening already.
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News with 3 commentsBing: Is it worth advertising?
Rattan Muttoo on June 8th in Pay Per Click (PPC) with 1 lonely commentIt’s been less than a week since Bing was launched by Microsoft with great expectations and fanfare. 2 weeks prior to launch, Bing appeared a very attractive option for clients looking for to increase their online traffic. To re-enforce the attractiveness of Bing as major source of traffic, the latest numbers (courtesy Stat Counter.com) showed Bing appearing to have overtaken Yahoo in terms of market share around its launch date in the US. Unfortunately though the interest in Bing has lasted only about a day or two and the market share of the new “decision engine” has declined to 2.48% over the weekend.
So is it worth running SEM advertising on Bing? Definitely.
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Pay Per Click (PPC) with 1 lonely commentMicrosoft Reveal Bing
Alex Asigno on May 29th in SEO with no comments yet :(After all the hype and speculation Microsoft has finally show cased it’s new search engine, or should I say improved. Microsoft has a microsite live which has a some interesting videos on the Bing engine, designing the UX and how search behaviour has changed.
Although the product has been show cased its official launch isn’t until the 3rd of June, so we have another few days of waiting until we all get to try it out. Interestingly Microsoft are still going to be offering their cash back scheme with Bing, where they will be paying people commission to use the engine.
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SEO with no comments yet :(Bing – Microsoft to spend $80 – $100 Million in Advertising
Rattan Muttoo on May 27th in News with 1 lonely commentMicrosoft’s new search engine, which was code named Kumo (during the testing phase) is to be launched under the name Bing with a whizz bang US $80 million advertising campaign. According to the Ad Age article, ad giant JWT has been asked to prepare TV, print and radio campaigns to promote the new search engine.
The most interesting aspect of this launch will be seeing how Microsoft differentiates itself from their arch nemesis (and market leading search engine) Google. In the past, Microsoft’s search engine offerings have been plagued by declining traffic numbers and poor user loyalty rates in important markets like the US and UK. These problems have been compounded by lower ad spends as cautious online advertisers and agencies shift their budgets into performing search engines like Google and Yahoo (with Google’s advertiser program enjoying a dominnant position in the US search market). Also after the failed Microsoft-Yahoo deal, the new search engine is carrying a lot of expectations, with the launch Microsoft is hoping to reverse it’s fortunes in the search engine market and tap into the ever growing online ad budgets.
News with 1 lonely comment
