Google Adds Ad Sitelinks for AdWords
Rattan Muttoo on November 4th in Pay Per Click (PPC) with no comments yet :(
The Inside AdWords crew announced the launch of a new feature today which allows AdWords advertisers to add links to four additional landing pages within each Adwords ad (see screenshot of sample ad above). According to the Inside AdWords crew, the ad site links will improve the search experience by “providing users with more options within each ad”.
The process is pretty clear and straight forward for current AdWords users. Follow the easy steps in order to use the new site links feature:
Google Testing Comparison Ads in AdWords
Rattan Muttoo on October 30th in Pay Per Click (PPC) with no comments yet :(
Google announced today that they are starting to test comparison ads in AdWords beginning with the mortgage industry. According to the Google team, the comparison ad’s will improve user experiences by “letting users specify exactly what they are looking for and helping them quickly compare relevant offers side by side.”
5 Common (Yet Easily Avoidable) PPC Mistakes
Rattan Muttoo on September 14th in Pay Per Click (PPC) with 3 comments
Setting Up and running Pay per Click campaigns gets easier with every new campaign you set up from scratch; which includes researching the keywords, writing the creative’s and optimizing the account to ensure great performance. But even the best Pay per Click campaign managers can get it wrong when they make any of 5 common mistakes below: Read the rest of this entry »
5 Tips for Local business PPC campaigns
Jeremy Decker on September 10th in Pay Per Click (PPC) with 1 lonely comment
Whether you’re a plumber, electrician or even a store owner, Pay Per Click marketing (PPC) is becoming increasingly competitive across the local business verticals. With the cost per click (CPC) reaching up to $3-4 each, many local business people find that their effort to obtain a strong results from Google’s sponsored links can result in a negative return .
Below are 5 tips to help local business owners make the most of their PPC advertising: Read the rest of this entry »
PPC Holiday Campaigns – Set Up Tips
Rattan Muttoo on August 31st in Pay Per Click (PPC) with no comments yet :(
Setting up Pay per Click (PPC) campaigns for the holiday periods (e.g.: Fathers Day) can be tricky and if not set up correctly can be a futile and costly exercise with little or no rewards (sales). To make set up of the holiday PPC campaigns a little bit easier I’ve written 3 tips below:
Tip 1
SEM Tips: Dealing with Website Outages
Rattan Muttoo on August 3rd in Pay Per Click (PPC) with 3 commentsIf you happened to be online yesterday morning and wanted to read the news in Sydney you would have noticed the Sydney Morning Herald was down and out for the count for close to an hour with a touch of the dreaded “Yellow Fever”.
Google Ads including your Physical Address – Coming to an Account near you!
Rattan Muttoo on July 27th in Pay Per Click (PPC) with no comments yet :(Late last week, the Google AdWords blog announced that AdWords advertisers would soon have the opportunity to add a physical business address to their ads in the coming few weeks. This would work in the following two ways:
a) If you’re the primary business owner who has listed their business through the Google Local Business Centre; then you can link this account to your AdWords account and choose from your primary address (or from multiple addresses if you have multiple business listings).
Latest Facebook Ad Platform Updates
Rattan Muttoo on July 16th in Pay Per Click (PPC) with 1 lonely comment
Facebook Ad Manager Updates
Earlier this week Facebook Advertising released 3 new features which allow advertisers to target multiple countries and Facebook users based on their birthday and connections. I’ve summarized our thoughts around each update:
1. Multiple Country Targeting: Great time saver as advertisers now won’t have to create multiple campaigns to target different countries. Also this greatly expands the relevant target market advertisers can target through a single campaign.
Synergies in running SEM and SEO
Alex Asigno on July 15th in Online Strategy with no comments yet :(
If search engine optimisation (SEO) and search engine marketing (SEM/PPC) are run in isolation an advanced strategy cannot be achieved in either discipline. Many tactics from both channels can be used to inform your strategy and making the most of these synergies can have a dramatic impact on your results.
Having your SEO and SEM campaigns developed and worked on by the same team can help exploit these synergies and learning’s to meet and exceed your objectives. Below are our findings as to where shared learning’s can have a big impact and why it’s beneficial for the same team, whether in house or agency, work together on running both the SEO and SEM.
