Presentations, Panels and Promotions – a week of promising possibilities
Scot Ennis on October 23rd in News with 1 lonely comment
Image via xkcd
It’s been a particularly promising week here at Switched on Media. We attended and presented at a number of exciting panels and discussions that really put into perspective where the industry is at – and where we’re headed in the future. First off, Switched on Media would like to pass some kudos to Tim Burrowes at Mumbrella for putting together an outstanding question panel session. The panel was well qualified and the discussion was engaging, focused mostly on the future of paid content. It’s clear to me that consumers will pay for content eventually and in the meantime it’s about working out the pricing model and seeing who will make the first move. Will consumers be happy about it? Not at first – but after a while they won’t notice.
(We were especially chuffed when Mark Holden, managing partner of Phd, noted our work with the PayPal social media campaign as exemplary in the field.)
Synergies in running SEM and SEO
Alex Asigno on July 15th in Online Strategy with no comments yet :(
If search engine optimisation (SEO) and search engine marketing (SEM/PPC) are run in isolation an advanced strategy cannot be achieved in either discipline. Many tactics from both channels can be used to inform your strategy and making the most of these synergies can have a dramatic impact on your results.
Having your SEO and SEM campaigns developed and worked on by the same team can help exploit these synergies and learning’s to meet and exceed your objectives. Below are our findings as to where shared learning’s can have a big impact and why it’s beneficial for the same team, whether in house or agency, work together on running both the SEO and SEM.
Google Flipper
Alex Asigno on June 19th in SEO with no comments yet :(Google have a new product in their pipeline which will soon be available in Google labs. Its code name is Flipper and it appears that it is a new visual method of ‘flipping’ through Google News.
Have a new website? Try these quick and easy SEO tips
ian on June 17th in SEO with no comments yet :(5 Quick & Easy SEO Tips For New Websites
1. Use Keywords!
Said and done a thousand times – keywords are important, really important. Use the right keywords in the right locations for all your pages. The difference between keyword X and keyword Y could be thousands of hits (depending on competition of course).
The Difference between 'hotels' & 'accommodation'
Switched on Media goes into yr 3
Andy Jamieson on June 16th in News with 1 lonely comment
Switched On Media Turns 2
In late May 2009, Switched on Media turned two. It is a milestone that is worthy of some brief reflections on the journey so far and the road ahead.
Google now monetising their homepage
Alex Asigno on May 21st in SEO with 1 lonely commentI’m surprised this hasn’t happened sooner. But Google have finally got round to making money off users before they have even clicked! Changes to Google Suggest, the text which shows suggestions and is refined based on your live search query, have been introduced today.
Google showing sponsored links in suggestion drop down
Microsoft expected to debut Kumo next week
Alex Asigno on May 21st in SEO with no comments yet :(
Above: Microsoft's new search engine Kumo
Microsoft’s current search engine market share has been steadily slipping away over the years. According to comScore it’s dropped from 9.1% to 8.3% in the last year, while Google keeps on growing, over the same space of time Google has grown from 61.6% to 64.2%. In Microsoft’s Strategic Update, Steve Ballmer states “It’s all about Google”, obviously Microsoft aren’t going to give up.
