Social Media Report: Fluent

Razorfish releases new report

Razorfish today announced the release of their latest social media report “Fluent”.  The report is designed to understand what influences people online, and equally important, who these influence Jedis are.

While I’m reluctant to use the Razorfish trademarked term “Social Influence Marketing” the importance of influence is second to none. Whether its advertising, marketing, public relations or convincing your girlfriend to watch the footy instead of dancing with the stars: influence always wins.

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