Influence & Awareness Circle

Andy Jamieson on July 16th in Social Media with 3 comments

influence_and_awareness_in_social_media

Awareness, Influence

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Social Media Report: Fluent

Jye Smith on July 13th in Social Media with no comments yet :(

fluent

Razorfish releases new report

Razorfish today announced the release of their latest social media report “Fluent”.  The report is designed to understand what influences people online, and equally important, who these influence Jedis are.

While I’m reluctant to use the Razorfish trademarked term “Social Influence Marketing” the importance of influence is second to none. Whether its advertising, marketing, public relations or convincing your girlfriend to watch the footy instead of dancing with the stars: influence always wins.

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Social Influence: reach vs affinity

Jye Smith on June 2nd in Social Media with 5 comments

From Flickr:

social_media_influence

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New Staff arriving, more still needed! Just another Monday morning at SOM HQ 10 mins ago

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