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Social Media Showcase (30 July 2010)

Steven Kryger on July 30th in Social Media with 1 lonely comment

A weekly wrap-up of interesting articles, resources and developments in the world of social media.

The ChipIn Millionaire. An Australian has laid down the challenge – “Can I make a million dollars just through word of mouth, the kindness of strangers and sitting around talking about how much I’d like to have it? I’d like to think so.” So far the ChipIn Millionaire has raised $21.26 – he’s off to a slow start!
Twitter as a time capsule. On September 28, 2009, Masterchef winner Adam Liaw tweeted: “Seriously considering flying to Sydney to audition for Masterchef.” I’m sure he’s very glad he did! Is it just me, or is Adam’s Twitter profile pic a bit freaky?!
Masterchef as told by tweets. On a related note (and I’m allowing two Masterchef posts in this post-final week!), the Sydney Morning Herald wrote this week about the emerging trend of tweeting while watching television – about the show you’re watching. This adds a whole new dimension to television watching, and has transformed my experience watching ABC1′s Q&A as I engage with other viewers from around the country in real-time.
Geosay. Type in your location, and Geosay will let you know what others are saying in that location. It draws content from Twitter, FourSquare and Geosay itself, but it seems to be quite Foursquare-heavy at the moment (via Hannah Law). Speaking of Foursquare, did you notice that even Barbie’s getting in on the action?!
Ford Explorer revealed on Facebook. Ford launched their re-invented Explorer on Facebook this week, including videos from Ford engineers (below) in the lead-up to the ‘reveal’. According to Mashable, Ford reached their goal of attracting 30,000 fans to their Facebook page before the launch, but this seems to have translated into only a modest number of views of their YouTube videos (via Kevin Lo).

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Social Media Showcase (16 July 2010)

Steven Kryger on July 16th in Social Media with no comments yet :(

A weekly wrap-up of interesting articles, resources and developments in the world of social media.

You’re talking tosh. For a company that makes potato chips, Pringles sure knows how to engage an audience! They’ve created a Facebook overshare button where you can “tell your mates when their status updates are dull or too much information”. They’re also encouraging their fans to create an over-sharers video, which reminds me of The Oatmeal’s ‘How to suck at Facebook‘ comic. Read more about Pringle’s campaign.
Durex Baby. The condom manufacturer discovered that guys are more fearful of creating babies than getting sexually transmitted diseases. So they developed an app (well, not really, but it’s a good idea!) where two iPhones can rub against each other and produce a baby. Yikes! Check out the video about Durex Baby.
Ready to roll. This YouTube video is an advertisment for Cadbury’s roll packs. It was mildly cute the first time, but has very limited long-term appeal. How many times can you watch a hampster run?! To be fair to Cadbury though, it’s always going to be difficult for them to beat the ‘drumming gorilla’ advertisement!
#crustgate. Many lessons were learnt in March this year about how not to use social media when Nestle responded to Greenpeace’s ‘Have a break?’ campaign. No doubt, more lessons will be learnt from Crust Pizza when they tweeted a link to a video about women drivers and it back-fired. Read more about #crustgate on Mumbrella.
Does your man smell like an Old Spice man? These short videos are guaranteed to produce a chuckle – there’s 87 in total, and part of the genius and appeal is that some of the videos are responding to individual tweets. The variety of channels used to promote the campaign has been extensive, including controversial site 4chan. Read more about the campaign on ReadWriteWeb.