Presentations, Panels and Promotions – a week of promising possibilities

Image via xkcd

It’s been a particularly promising week here at Switched on Media. We attended and presented at a number of exciting panels and discussions that really put into perspective where the industry is at – and where we’re headed in the future. First off, Switched on Media would like to pass some kudos to Tim Burrowes at Mumbrella for putting together an outstanding question panel session. The panel was well qualified and the discussion was engaging, focused mostly on the future of paid content. It’s clear to me that consumers will pay for content eventually and in the meantime it’s about working out the pricing model and seeing who will make the first move. Will consumers be happy about it? Not at first – but after a while they won’t notice.

(We were especially chuffed when Mark Holden, managing partner of Phd, noted our work with the PayPal social media campaign as exemplary in the field.)

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