Social Media Showcase (16 July 2010)

A weekly wrap-up of interesting articles, resources and developments in the world of social media.

1. You’re talking tosh. For a company that makes potato chips, Pringles sure knows how to engage an audience! They’ve created a Facebook overshare button where you can “tell your mates when their status updates are dull or too much information”. They’re also encouraging their fans to create an over-sharers video, which reminds me of The Oatmeal’s ‘How to suck at Facebook‘ comic. Read more about Pringle’s campaign.
2. Durex Baby. The condom manufacturer discovered that guys are more fearful of creating babies than getting sexually transmitted diseases. So they developed an app (well, not really, but it’s a good idea!) where two iPhones can rub against each other and produce a baby. Yikes! Check out the video about Durex Baby.
3. Ready to roll. This YouTube video is an advertisment for Cadbury’s roll packs. It was mildly cute the first time, but has very limited long-term appeal. How many times can you watch a hampster run?! To be fair to Cadbury though, it’s always going to be difficult for them to beat the ‘drumming gorilla’ advertisement!
4. #crustgate. Many lessons were learnt in March this year about how not to use social media when Nestle responded to Greenpeace’s ‘Have a break?’ campaign. No doubt, more lessons will be learnt from Crust Pizza when they tweeted a link to a video about women drivers and it back-fired. Read more about #crustgate on Mumbrella.
5. Does your man smell like an Old Spice man? These short videos are guaranteed to produce a chuckle – there’s 87 in total, and part of the genius and appeal is that some of the videos are responding to individual tweets. The variety of channels used to promote the campaign has been extensive, including controversial site 4chan. Read more about the campaign on ReadWriteWeb.

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